Sapphire Moon
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Capital campaign delivers
$11 million ahead of schedule

"Another brilliant campaign! Many thanks for everything you do for us!" —Stephen W., Hospital Administrator

Problem

This hospital needed to raise $11 million during a sluggish economy to build a new facility. Making the challenge even more difficult was a lack of public awareness for the outstanding reputation this hospital had earned in its industry.

Solution

We created a powerful branding and marketing strategy to meet all the needs of the Capital Campaign. We developed one clear, consistent theme that was developed into a passionate video, brochure, Case for Support, stationery, posters and live presentations. We evoked compassion and understanding for the hospital's value in the community by featuring patient successes. The approach proved to appeal to both the heart and head of targeted contributors.

Results

The target goal was exceeded months ahead of scheduled projections, creating a high level of public awareness. The campaign video proved so successful it's still used in recruiting and marketing.