Sapphire Moon
Return to list of Case Studies | Go to next Case Study

Commercial developer sells
out at record-high prices

"You exceeded our expectations! The brand you developed was brilliant — a true masterpiece! Our ad campaign was poignant, passionate and memorable, effectively reaching our market with complex messages communicated in layman's terms." — Alan D., President

Problem

Competition for buyers of high-end, ocean-front condominiums was at an all-time high. Despite the challenging market conditions, our client wanted to pre-sell off-the-ocean condos at ocean-front prices in record-setting time. They needed an innovative strategy to position their product in a highly competitive market.

Solution

During strategic planning, we discovered architectural elements that could be enhanced and featured to position this development as the most uniquely desirable condos available. Our innovative branding and marketing strategy allowed us to target a target segment not already saturated by competitors. This revolutionary brand was then developed into beautiful, memorable marketing tools, ads and sales strategies. Our target was saturated in every possible medium using public relations, strategic partnerships, advertising, an interactive sales DVDs and website with effective search engine optimization. Market response was immediate and steady.

Results

Our client set two sales records. They pre-sold all inventory in two hours with an extensive backup list ensuring each unit's sale. They also sold each unit at pricing 25% higher than originally projected, setting a record for off-ocean pricing at ocean-front levels.