Sapphire Moon
Return to list of Case Studies | Go to next Case Study

International manufacturer sets
sales record with product launch

"Working with you has been the single most rewarding agency relationship of its kind in my 17-year career in medical device marketing. You demonstrate every quality a marketing manager could ask for." —Tim C., Marketing Director


This well-established, international medical equipment manufacturer acquired a new product that needed to be targeted to an entirely new group of buyers.


During strategic planning, we developed a plan to leverage our client's established track record in other industries to promote this new product. We created a market-driven brand identity, product name and sales, marketing and advertising materials. We launched an industry-wide blitz that included direct mail, video, live demonstrations, trade show promotions, product literature and trade publication advertising.


In just three years, this new product grew to become the company's leading moneymaker, outselling even its most profitable and stable product line.