Sapphire Moon
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Regional consulting firm expands
despite increasing competition

"This results-driven team gave us a brand that positions us head and shoulders above our competitors. We're getting results beyond our expectations. Their concepts are pure genius in effectiveness and originality." —James J., Owner


As nationally-based competitors entered this company's established territory, it experienced its first sales challenges in 22 years of market dominance.


Our fast-track branding process revealed opportunities for powerful market positioning. We developed a strategy to expand beyond their reliance on networking-based sales. We created a new logo, slogan, corporate colors and visual identity. We developed clear, consistent brand messages for all sales, marketing and advertising tools that included a brochure, stationery, proposals, website, direct mail, trade show display and print ads. We helped establish an effective contact management system to maximize new leads generation and cross-promotional opportunities.


Despite competition from deep-pocketed rivals, our client rapidly expanded market share by leveraging its established products and customer satisfaction to attract new prospects.