Sapphire Moon
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Regional consulting firm expands
despite increasing competition

"This results-driven team gave us a brand that positions us head and shoulders above our competitors. We're getting results beyond our expectations. Their concepts are pure genius in effectiveness and originality." —James J., Owner

Problem

As nationally-based competitors entered this company's established territory, it experienced its first sales challenges in 22 years of market dominance.

Solution

Our fast-track branding process revealed opportunities for powerful market positioning. We developed a strategy to expand beyond their reliance on networking-based sales. We created a new logo, slogan, corporate colors and visual identity. We developed clear, consistent brand messages for all sales, marketing and advertising tools that included a brochure, stationery, proposals, website, direct mail, trade show display and print ads. We helped establish an effective contact management system to maximize new leads generation and cross-promotional opportunities.

Results

Despite competition from deep-pocketed rivals, our client rapidly expanded market share by leveraging its established products and customer satisfaction to attract new prospects.